No matter your niche, building an audience and converting visitors in 2022 will require high-quality written content (and a lot of it). However, the amount of content needed to consistently rank for target keywords requires substantial time, money, resources and creativity to create.
Not to mention, each published piece of content must be completely unique as search engines aim to provide diverse, high quality results. Presenting the most helpful and relevant results is Google’s highest priority, and in general, duplicate content can be penalized as not meeting this criteria.
If these concerns sound too familiar, we’ll let you in on a little secret: you can leverage content you’ve already published to drive more traffic.
This article highlights how to improve your SEO by rewriting your existing content. We’ll also cover why you should consider an AI article rewriter as part of your content rewriting strategy to improve your rankings much more quickly.
Contents:
- Why do articles need to be updated?
- The benefits of content rewriting
- How rewritten content can improve SEO
- Generate more unique rewrites faster with AI
Why do articles need to be updated?
Rewriting content for your website can be impactful for a few reasons. Most importantly, visitors both appreciate and expect relevant, accurate and up-to-date information when seeking the answers to their questions. Even evergreen content isn’t everlasting and needs to be refreshed if new data on the subject matter has surfaced.
Rewritten articles that already exist on your site also have a better chance of ranking higher, especially if the old content’s traffic has become stagnant. Simply put, if your content is out-of-date, it’s not going to rank and potential customers will not find it.
Rewriting any existing blog copy is the smartest and most efficient way to gain more traffic to rank. This approach also requires the least amount of work.
The benefits of content rewriting
On top of working smarter, not harder, other advantages of rewriting old blog content include:
Maximize value that already exists within existing content
Publishing relevant and high-quality blog content is a proven strategy to drive more traffic, backlinks and awareness to a site. But blog copy normally takes a lot of time to create and outsourcing this work to a third-party is costly. Depending on the subject matter, article length and resource used, even one outsourced blog post could cost hundreds of dollars alone.
By rewriting text instead of executing a new piece of content entirely, you can take advantage of the time and capital already invested and still benefit from a boost in SEO. Plus, since your original content was already deemed worthy, there’s no need to spend any additional time researching topics.
Make your content creation process more efficient
On top of maximizing the value of existing content, rewritten blog content allows you to increase your content output more quickly. Reworking stale content further extends the life of your old content, allowing it to be more widely viewed and shared.
You could work even more efficiently with the help of an AI article rewriter to make the content rewriting process as painless as possible. Tools like WordAi not only provide human-quality rewrites with the click of a button, but also optimize any rewritten content for uniqueness and readability.
How rewritten content can improve SEO
Increase search rankings and engage a larger audience
Keeping your site up to date is a key when optimizing your site for search engines. Both users and search engines value fresh content, which is why it’s so important for it to be regularly published.
Rewritten content increases the likelihood that your target audience will engage and share the “new” fresh material. This strategy can also revive former well-performing posts if traffic has plateaued over time. In addition, content rewriting can help to provide a wider variety of content to help grab the attention of a larger audience.
Generate more backlinks
Backlinks are extremely valuable to SEO and can positively impact a site’s ranking position and search visibility. In short, if a number of websites link to the same page, search engines will conclude that the content is relevant and worthy of being displayed on a search engine results page.
As you may expect, as your content ages, fewer people will link to it, allowing newer content to overtake your rankings. Even if your old content is perfectly suitable, most users are going to find fresher material when linking to a source.
Rewriting content can revive your old content and inspire a broader audience to link to this material and improve this important ranking metric.
Reinforce authority
Google strives to deliver the most accurate and reliable results most likely to satisfy or answer a searcher's questions. The search engine will place more ranking importance on the strength of a given domain or webpage that is most likely to provide these answers. This concept is known as authority and can be improved by the quality and number of backlinks you have.
As mentioned, refreshed and rewritten content can spark an increase in the number of unique domains linking back to a site that can help to reinforce a site or page’s authority.
Improve efficiency, scale and depth of topic coverage
Crafting a new high-quality blog post can take hours, sometimes even days. And being strategic with your time as a marketer is essential to help your company reach its traffic and growth goals. By rewriting content instead of creating an entire new piece from scratch, you can create more content more quickly. Who wouldn’t benefit from improved efficiency and content at scale?
Beyond this, when using an AI article rewriter like WordAi to supplement your content rewriting process, you can create multiple unique articles from one original post within a matter of seconds. This approach helps to satisfy one of the most important SEO ranking factors: content depth.
Publishing multiple posts related to the same topic is a great way to achieve broadness of topical scope and master content depth. Tools like WordAi can easily turn one post into many variations, which not only signals credibility to search engines, but also better positions you as the authority in your field.
Generate more unique rewrites faster with AI
Let's face it. Simply rearranging words in an old blog post won’t cut it when it comes to improving your SEO. If you choose to rewrite articles, these must be completely unique on top of being compelling and useful to your site visitors.
Our customers have found that using WordAI to rewrite content has proven to be the fastest method to produce articles at scale while improving search engine rankings more quickly (with much less overall effort).
Beyond increasing your depth of content coverage, using an AI article rewriter will help you:
Beat writer’s block
Everyone knows how frustrating writer’s block can be. With an AI article writer, you can brainstorm topics with human-quality rewrites at any time of day or night.
Create plagiarism-free content
Completely avoiding duplicating content when using some rewriting tools can be a challenge. Especially when attempting to keep the same overall meaning in the new version. WordAi produces completely unique rewrites and allows you to multiply your content without the risk of duplication or plagiarism.
Diversify marketing copy
When it comes to marketing copy, it is always important to come up with as many ways to communicate your points as possible. This will help you discover and refine the copy that best resonates with your audience. With an AI Article rewriter, you can automatically turn one idea into tens or hundreds automatically.
Increase overall content production
Simply, AI can write (and rewrite) faster than humans. If you take advantage of the power of AI, you can 10x your content production with barely any additional effort on your end.